Yes, programmatic seems to be what's on everyone's mind right now. Some may say that it has allowed marketers to completely transform how the industry works. However, it's not the be-all and end-all of marketing tools. There are other apparatus that you need to use. For Adam Kleinberg, CEO of Traction, there's one sometimes overlooked, very important tool that you need to be able to use well in order to get the most out of all the other devices at your disposal.
Article written and video edited by media producer Brian Waters.