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The fatal flaw in the programmatic-centric mindset

The fatal flaw in the programmatic-centric mindset Adam Kleinberg

Yes, programmatic seems to be what's on everyone's mind right now. Some may say that it has allowed marketers to completely transform how the industry works. However, it's not the be-all and end-all of marketing tools. There are other apparatus that you need to use. For Adam Kleinberg, CEO of Traction, there's one sometimes overlooked, very important tool that you need to be able to use well in order to get the most out of all the other devices at your disposal.

Article written and video edited by media producer Brian Waters.

MediaPost named me an OMMA All-Star in 2013, an award given to the three most influential digital creatives in the U.S. each year. I was called one of the Top 25 Most Innovative Marketers in Digital in 2012 by iMedia Connection. In 2014, Traction...

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Comments

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Commenter: Chris Hedick

2016, June 28

I could not agree more! Good marketing is about creating a connection with the consumer. Think about the last purchase you made over $200. It was an emotional decision, it was the result of a want, a need, a desire. Copy matters, images matter, empathy matters. So much of the time we focus on the tools and not the story.