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The evolution of consumer behavior and how to maintain your market share

The evolution of consumer behavior and how to maintain your market share Tara Vollmert

Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.

Article written and video edited by media producer Brian Waters.

Tara Vollmert is senior shopper insights manager at Kimberly-Clark. Vollmert is a graduate of the University of Wisconsin and resides in Medicine Lake, Minnesota.

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