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The growing importance of video

The numbers don't lie. Video is on a tear, and the numbers continue to go up with no signs of slowing down. In fact, research shows that by 2017 quite a majority of consumers will be looking to video either via their computer or mobile device to help them make that all-important decision: to buy or not to buy.

Diana Williams, product management for ads interfaces at Facebook, talks to iMedia about the way video is trending, consumer behavior, and one of the biggest challenges for video content creators.

Article written and video edited by media producer Brian Waters.

Diana L. Williams is the co-founder and VP of product at JOYUS, where she oversees the end-to-end customer experience. She is responsible for the company's product strategy, site analytics, user experience, and site design. Prior to joining JOYUS,...

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