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Growth hacking: What it really means

Growth hacking: What it really means Ryan Holiday

Growth hacking has been a part of the marketing vernacular for a few years now, and you are probably familiar with the term. But surprisingly, there are a lot of people who aren't exactly sure what it means, or how it can benefit them. In part one of our two-part article, Ryan Holiday, media strategist and author, talks to iMedia about what growth hacking is, the origin of the term, and what the role of a growth hacker is in the greater marketing strategy. In part two on Friday, we'll hear some examples of successful strategies, how growth hackers can impact your company, and pitfalls to avoid.

Article written and video edited by media producer Brian Waters.

Ryan Holiday works for notorious clients like Tucker Max and Dov Charney of American Apparel. After dropping out of college at the age of 19 to apprentice under the strategist Robert Greene ("The 48 Laws of Power"), Holiday went on to advise many...

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