So you want to go rogue? Think outside of the box? Increase your awareness and consumer base? Growth hacking could very well be the way for you to achieve your goals. In order to be truly successful, you need to have a different mindset. Ryan Holiday, media strategist and author, speaks to iMedia about how to make growth hacking work for you, which pitfalls to avoid in implementing the strategy, and real-world examples that have worked.
Article written and video edited by media producer Brian Waters.