Online reviews are everywhere, and there seems to be one for everything. Consumers are turning to them more and more to help them determine whether or not to make a purchase. There are huge benefits that retailers and salespeople can pull from this data as well -- benefits that can help them drive sales. Matt Moog, CEO of PowerReviews, talks to iMedia about the benefits that retailers and consumers alike can pull from review data, as well as the biggest opportunity for mobile commerce.
Article written and video edited by media producer Brian Waters.