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3 ways customer reviews can do work for you

3 ways customer reviews can do work for you Kimberly Ruthenbeck

Consumers today are more informed than ever before. This is due in part to the tremendous amount of UGC when it comes to product reviews. Shoppers often will spend time researching a product before they head to a brick-and-mortar store, or sometimes they'll do their research right in the store if they're looking at something on a whim. In both instances, consumer reviews play a large role in the decision-making process. Kimberly Ruthenbeck, director of web experience at Room & Board, explains several ways that her company uses reviews to its advantage.

Article written and video edited by media producer Brian Waters.

Kimberly Ruthenbeck has been with national home furnishings retailer Room & Board since 1994, serving in a variety of strategic roles and leading teams in the following areas: stores, vendor management, inventory management, and...

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