We are all well aware of the influence that a consumer review exerts on a potential purchase. But much like the industry itself is constantly changing, the ways in which people express themselves online are changing, too. If your brand or agency wants to stay on top of the latest trends and remain relevant, you need to be tapped in to what's hot. Matt Moog, CEO of PowerReviews, talks to iMedia about the changing face of consumer reviews, and tells us about the trend du jour.
Article written and video edited by media producer Brian Waters.