It's a big risk to pump a lot of money into an online campaign when most of your business is done in person. But in today's economy, if you don't have an online presence, you'll flounder and eventually fail. There are many challenges tied to this issue, but the biggest one is perhaps determining what your return is. Damon Davoudpour, operations director for Shoney's Restaurants, talks to iMedia about the challenge of seeing ROI for dollars spent at their brick-and-mortar locations.
Article written and video edited by media producer Brian Waters.