Companies are becoming more savvy at using reviews to their benefit. And while there are a number of ways that you can use them, there are some methods that currently stand out from the others. One thing that you may find surprising is the positive effect that negative reviews can have. Matt Moog, CEO of PowerReviews, talks to iMedia about the ways that companies are using their reviews to drive sales, and tells us how those negative reviews can actually work to your benefit.
Article written and video edited by media producer Brian Waters.