The following answers are provided by members of Young Entrepreneur Council (YEC),an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
Phil Laboon, Eyeflow Internet Marketing
Social media is still an untapped area of opportunity for most businesses, and the fact is that most people are using their cell phones to access their social media accounts. There are so many different ways to reach your customers on their mobile devices by using social media. There are platforms that are great for customer feedback, while others may be better for brand awareness. Take advantage!
Facebook Messenger bots
Bots in Facebook Messenger are a new opportunity, but one that brands should begin to prioritize. Nearly one billion people globally use Facebook Messenger, so chat bots are a critical new communication channel that brands can tap into on mobile. The bot functionality can provide consumers with personalized advice, information, and more. It's a critical new channel for mobile marketers.
According to Litmus, 53 percent of emails are opened on mobile. You can really sour brand perception if your emails look poor on a mobile device. Make sure the next email you send to your subscribers looks great across mobile devices.
Be sure that your mobile survey is brief and to the point, only asking relevant questions. The survey should be customized depending upon which type of device is used; for example, pose fewer questions for those responding from a smartphone.
According to statista, WhatsApp had over one billion monthly active users as of February 2016. Brands that aren't using WhatsApp as a tool to reach consumers are missing out on an incredible opportunity to get into their audience's pockets. WhatsApp only works on mobile devices. Brands can use it to share promotions and lead acquisition, and for customer support.
Facebook proximity advertising
Facebook has a tremendous feature called Local Awareness Ads where you can target people within range of your business. For instance, if you have a restaurant, your ad can show up on devices within 500 feet of your business with an offer to redeem at your restaurant. Focus the ad at a specific time of day, such as lunch, to be even more effective.
Push notifications can be a powerful conduit to user attention, if they're used in a way that is respectful of that attention. For example, if a user's purchase history shows they have an interest in a product, a push notification announcing a relevant promotion benefits the user and the company. However, companies must not step over the line and abuse the privilege.
Responsive websites have finally caught on, but if your brand really wants to reach the consumer base using mobile devices, you need a mobile app. Building an app that ditches the normal website framework/structural concepts and instead focuses on the product or service in a unique and interesting way is a step towards mobile dominance. Your users want apps; that's why they have smartphones.
More brands are looking at how to solve the "unknown-unknown" problem for consumers. Delivering tailored ads or content based on location, search history and interests such as "likes" can help brands deliver tailored content to the consumer to drive sales.
For businesses with a brick-and-mortar presence, location-based advertising is a powerful way to engage with potential customers. Google's location targeting allows businesses to target customers within a radius of the business who search for a specific term. It's a great way to get marketing messages to people with a demonstrated intent to buy.
SMS text messages
The average American checks his or her phone 46 times a day, and 90 percent of all SMS texts are read within the first three minutes of delivery. That is a recipe for ensuring your brand gets in front of consumers pretty instantly. The messaging and call-to-action that accompanies your marketing SMS text needs to be relevant, actionable, and rewarding.