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The power of honesty

One of the best ways that you can make your brand stand out today is through transparency. It's a trend that has quickly built a head of steam, in part thanks to the increasingly aware consumer. A consumer who is curious about the greater doings of the companies behind the products that they purchase. A consumer who wants to know that their dollars are having a positive impact on something that is greater than just lining the pockets of CEOs.

Ocean Fine, senior director of agency and strategic accounts at Factual, in a wide-ranging conversation speaks to Andy Rah, vice president of global marketing for Macadamia Beauty.

Article written and video edited by media producer Brian Waters.

Experienced marketing executive with over ten years of experience advancing innovative, strategic global marketing programs, products and campaigns that generate brand awareness and drive sales growth. Also brings seven years of IT consulting and...

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