One of the best ways that you can make your brand stand out today is through transparency. It's a trend that has quickly built a head of steam, in part thanks to the increasingly aware consumer. A consumer who is curious about the greater doings of the companies behind the products that they purchase. A consumer who wants to know that their dollars are having a positive impact on something that is greater than just lining the pockets of CEOs.
Ocean Fine, senior director of agency and strategic accounts at Factual, in a wide-ranging conversation speaks to Andy Rah, vice president of global marketing for Macadamia Beauty.
Article written and video edited by media producer Brian Waters.