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The incredible frontier of micro-targeting

The incredible frontier of micro-targeting Shane Greenwood

Ocean Fine, senior director, agency and strategic accounts at Factual, Inc. speaks with Shane Greenwood, creative director of digital at The Clorox Company about its moves in micro-targeting and some surprising insights that have been revealed as a result.

Article written by media production supervisor David Zaleski and video edited by media producer Brian Waters.

Shane Greenwood is digital creative lead for The Clorox Company. He oversees creative development on a portfolio of CPG brands including Clorox, Pine-Sol, Liquid-Plumr, Green Works, Brita, Hidden Valley Ranch, Glad, Kingsford, and more. At Clorox,...

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