Seventy percent of mobile is bought programmatically.
Ocean Fine, senior director of agency and strategic accounts at Factual, Inc. speaks with Rhonda Hanson, director of global paid search at Shutterstock about the huge role programmatic now plays in mobile digital ad spend. It's a huge jump of almost 40 percent from last year, representing more than $22 billion. Learn what this new reality means for you, as well as for adjusting your strategy to meet the times.
Article written by media production supervisor David Zaleski and video edited by media producer Brian Waters.