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A major mindshift for brands that you need to know

A major mindshift for brands that you need to know iMedia Editors

Ocean Fine, senior director of agency and strategic accounts at Factual, Inc., speaks with Shane Greenwood, creative director of digital at The Clorox Company about a simple yet huge shift in thinking at this powerhouse brand that has allowed it to launch more targeted and relevant campaigns to key consumer groups.

Article written by media production manager David Zaleski and video edited by media producer Brian Waters.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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