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The biggest unanticipated side effect of programmatic

The biggest unanticipated side effect of programmatic iMedia Editors

Ocean Fine, director of agency and strategic partnerships at Factual speaks with Aaron Chan, associate director of marketing transformation at The Clorox Company about the programmatic side effect we didn't see coming.

Article written by media production manager David Zaleski and video edited by media producer Brian Waters. 

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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