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The overlooked component of artificial intelligence

The overlooked component of artificial intelligence iMedia Editors

Amy Jo Martin, New York Times bestselling author and entrepreneur, speaks to iMedia about why marketers should focus more effort on understanding emotional intelligence and how to incorporate that into machine learning, AI, and their targeting strategies. This key component can render moot even the smartest technology as consumers continue to make many purchasing decisions based on feeling, mood, and gut reactions.

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Article written and video edited by media production supervisor David Zaleski.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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