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What grade can we give the industry when it comes to big data?

What grade can we give the industry when it comes to big data? iMedia Editors

Michael Horn, managing director of data science at Huge, is one of the few marketing professionals helping the industry to get a grasp on how to use and execute on data overload. He speaks to iMedia about the common pitfalls marketers fell into over the years and gives great analysis about how early investments in the foundations of big data management may finally be bearing fruit the industry can act on and scale.

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Article written and video edited by media production supervisor David Zaleski.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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