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The data goldmine marketers need to focus on

The data goldmine marketers need to focus on iMedia Editors

Michael Horn, managing director of data science at Huge, explains an alternative data set you should be paying attention to surrounding content and consumer lifestyle interests. Learn his perspective on how to leverage this information to craft more targeted campaigns that can drive bigger sales.

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Article written and video edited by media production supervisor David Zaleski.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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