How to bridge online and in-store data worlds

V.R and personal devices: key investments for targeted analytics

Michael Horn, managing director of data science for Huge, speaks to iMedia about the online data gap as it relates to physical consumer behavior and how marketers are investing in a few specific areas to bridge this divide. Here are the growth sectors that could vastly improve our understanding of in-store activity and translate it into rich digital experiences.

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Article written and video edited by media production supervisor David Zaleski.