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In 5 Words: An Interview with Tumi Chief Digital Officer Charlie Cole

In 5 Words: An Interview with Tumi Chief Digital Officer Charlie Cole iMedia Editors

We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Charlie Cole, Chief Digital Officer of luxury luggage brand Tumi is first in the hotseat in this new interview series.

What are you passionate about?
Brands, family, food, wine, Huskies (Washington). 

What do you love about the industry?
Clear winners and losers.

Who has inspired you?
My mother.

What are your top three trends of 2017?
Amazon, Power in Brand, AI.

What are the gamechangers for 2018?
Less promotions for brands.

Describe your 2018 strategy
Differentiate, Focus on Service.

What opportunities are you excited about?
Making customers feel special.

What keeps you awake at night?
Workload.

What is the purpose of marketing?
Show off brand, win customers.

Do we need to find a new purpose?
I sure hope not.

Marketing v technology: who is in control?
Neither – Creative + Merchandising is.

Automation: friend or foe?
100% friend.

London or New York?
New York – not close.

What are you talking about at ad:tech New York?
What does brand success mean?


Charlie has an eclectic mix of start up, private equity backed, venture based and corporate experience. He's managed P+L's for the last 8 years and oversees 19 countries currently as well as wholesale presences across the globe for Tumi.

Charlie is a speaker at ad:tech New York on November 1-2.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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