We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Janet Balis, Partner, Global Advisory Leader for Media & Entertainment at Ernst & Young takes her turn.
What are you passionate about?
Innovation and the future.
What do you love about the industry?
Constant disruption means reinvention.
Who has inspired you?
The women of media and marketing.
What are your top three trends of 2017?
Video, advanced advertising & data, automation.
What are the gamechangers for 2018?
Voice, robotics, & physical/digital experiences.
Describe your 2018 strategy
Navigate duality of the business.
What opportunities are you excited about?
Opportunities that connect the dots.
What keeps you awake at night?
Podcasts I need to hear.
What is the purpose of marketing?
Connect brands-humans, drive impact.
Do we need to find a new purpose?
Same purpose, more we can use.
Marketing v technology: who is in control?
It's an "and" not "or".
Automation: friend or foe?
Friend, in balance with humans
What are you talking about at ad:tech New York?
The future of the media business.
Janet is an accomplished media executive with extensive experience in cross-platform media. She is a partner in EY’s Advisory Services leading the global consulting business for the media and entertainment industry. The practice works across a broad range of clients including agencies, broadcast and cable networks, cable and satellite providers, and publishers.
Janet is a speaker at ad:tech New York on November 1-2.