We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Dave Knox, Managing Director of WPP Ventures takes his turn in the hot seat.
What are you passionate about?
My family, innovation, & bourbon.
What do you love about the industry?
Never a dull moment.
What are your top three trends of 2017?
Voice, blockchain & startup Unicorns.
What are the gamechangers for 2018?
Roadbumps in 7 year rally.
Describe your 2018 strategy
Batten down the hatches.
What opportunities are you excited about?
The remaking of massive industries.
What keeps you awake at night?
Raising my kids right.
What is the purpose of marketing?
To convey a brand's story.
Marketing v technology: who is in control?
The control is at the intersection.
Automation: friend or foe?
Friend in the right hands.
London or New York?
What are you talking about at ad:tech New York?
High stakes game of business between startups and Blue Chips.
Dave Knox is the Managing Director of WPP Ventures and Chief Marketing Officer for Rockfish, a WPP-owned Digital Innovation Partner. As CMO, Dave led the marketing and business developments efforts that grew Rockfish’s revenue nearly 5x and resulted in the firm’s acquisition by WPP, the world’s largest advertising holding company. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List.
Dave is a speaker at ad:tech New York on November 1-2.