We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Eric Porres, CMO of SundaySky is next up.
What are you passionate about?
Music, kids, wine, kindness, compassion.
What do you love about the industry?
The only constant is change.
Who has inspired you?
John Durham, Marta Martinez.
What are your top three trends of 2017?
Personalization, AI, video.
What are the gamechangers for 2018?
Voice commerce, iPhone 8, AI.
Describe your 2018 strategy
Video-led customer engagement.
What opportunities are you excited about?
Helping CMOs tell brand stories.
What keeps you awake at night?
What is the purpose of marketing?
To inspire/ignite a conversation.
Do we need to find a new purpose?
Marketing v technology: who is in control?
Marketing augmented by technology.
Automation: friend or foe?
London or New York?
What are you talking about at ad:tech New York?
Creative evolution through data, content & technology.
Prior to SundaySky, Eric was the CMO for Sailthru, a provider of personalization software that helps companies acquire, grow, and retain customers. Prior to Sailthru, he was a CMO for Rocket Fuel, and during his tenure helped it scale revenue from $40MM to $400MM+ and complete an IPO with a peak enterprise value in excess of $2Bn. Eric previously was a founding partner of Underscore Marketing, and built the organization into a recognized Inc 5000 company. He was also a founder of Pericles Consulting, a political marketing firm that worked with Presidential and Senatorial campaigns. In his career, Eric has held management positions at AOL Time Warner, Agency.com, Lotame, and LiveTechnology. He is an active angel investor and adviser to several start-up companies, and graduated from Duke University
Eric is a speaker at ad:tech New York on November 1-2.