We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Chad Tully, Track Host, Director of East from private neighborhood social network Nextdoor is next in the hotseat in this new interview series.
What are you passionate about?
My wife, 2 kids and golf.
What do you love about the industry?
It changes daily.
Who has inspired you?
What are your top three trends of 2017?
Location-based attribution, machine learning and brand safety.
What keeps you awake at night?
My 3 & 4 year olds :)
Do we need to find a new purpose?
No, iterate on what is working.
Marketing v technology: who is in control?
Automation: friend or foe?
London or New York?
Can I say neither? :)
What are you talking about at ad:tech New York?
How local, word of mouth advertising drives brand ROI.
Chad Tully is responsible for growing Nextdoor's revenue, partnerships, and business operations on the East Coast. Prior to joining Nextdoor, Chad led the Financial Services, Dining, and Telecom categories at Twitter over a 6.5 year period. He joined the company in 2010 for the launch of Twitter Ads. Chad began his career in digital media at Google and YouTube as a video specialist from 2005-2010.
Charlie is a speaker at ad:tech New York on November 1-2.