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In 5 Words: An Interview with OMD Director Ignition Factory Tracey Quintasol

In 5 Words: An Interview with OMD Director Ignition Factory Tracey Quintasol iMedia Editors

We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Tracey Quintasol, Director Ignition Factory at OMD is next in the hotseat in this new interview series.

What are you passionate about?
Giving back.

What do you love about the industry?
Curiosity reigns supreme.

Who has inspired you?
My mom.

What are your top three trends of 2017?
Smartphone serenity, the surplus economy, Apple's camera.

What are the gamechangers for 2018?
Unbranded brands, autonomous vehicles, conversation as a platform.

Describe your 2018 strategy.
Be clear, be true.

What opportunities are you excited about?
Gen Z's openness, Last mile.

What keeps you awake at night?
Automation.

What is the purpose of marketing?
To inspire.

Do we need to find a new purpose?
We should always be working on being better.

Marketing v technology: who is in control?
Marketing.

Automation: friend or foe?
Friend.


Tracy is the Director of the Ignition Factory at OMD, the team dedicated to exploring innovation.  Tracy previously worked as head of business development for a start-up that uses video for personalized marketing and communications. She spent nine years at The New York Times where she built the company’s Idea Lab and led the product marketing and pre-sales teams. 

Tracey is a speaker at ad:tech New York on November 1-2.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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