In 5 Words: An Interview with Appnexus VP Andrew Kraft

We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Andrew Kraft, VP at Appnexus is next in the hotseat in this new interview series.

What are you passionate about?
Helping inspirational people be authentic.

What do you love about the industry?
Authentic people collaborate and innovate. 

Who has inspired you?
My wife. In every way.

What are your top three trends of 2017?
Header bidding, price transparency, consolidation 

What are the gamechangers for 2018?
Amazon: will build, buy, partner?

Describe your 2018 strategy.
Driving an open transparent marketplace. 

What opportunities are you excited about?
Walled gardens “deciding” to open.

What keeps you awake at night?
Government regulators who don’t understand.

What is the purpose of marketing?
Drive outcomes at scale. 

Do we need to find a new purpose?
No. Drive innovation in marketing.

Marketing v technology: who is in control?
Marketing is empowered by technology.

Automation: friend or foe?
Friend. Frees humans to innovate. 

What's your favorite city and why?
Manhattan. The archetype of “City”.