ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

More Data, More Problems: Trust, Transparency, and Targeting in 2017

More Data, More Problems: Trust, Transparency, and Targeting in 2017 iMedia Editors

The early days of advertising may have revolved around storytelling, but the industry’s future is unequivocally data-driven. And while most marketers understand the important role data can have in growing their businesses, a substantial gap remains between expectations and reality. A new Advertising Age/Bazaarvoice survey found 95% of marketers are employing first-party and third-party data in their media plans. Yet 64% do not completely understand the sources of their data, and 76% are not confident the data is hitting in-market consumers. We'll discuss the results of this survey, and explain how data providers can work with agencies to do better.

Learn more about the iMedia Agency Summit 2017.



iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

View full biography


to leave comments.