With U.S. brand advertisers forecasting to increase their mobile video advertising spends by 56% and consumers spending 90% of their mobile time within apps, not the mobile browser, it’s important to understand how to run effective in-app video campaigns. This session is aimed at Brand Marketers and showcasing brands and agencies doing mobile video right. Getting the data signals for measurement and having effective media is critical. How to ensure advertisers can create the most innovative and interactive experiences on connected devices, at scale?
Learn more about the iMedia Agency Summit 2017.