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Michael Myers slaughters web's most annoying display ads

Michael Myers slaughters web's most annoying display ads Lori Luechtefeld

In a clever move that mocks the very medium it utilizes, an online campaign for the new "Halloween II" movie turns Michael Myers loose on some of the most irritating -- and ubiquitous -- online ad personas.


The banners, created by digital shop Heavenspot, are parodies of many of the common (and often most obnoxious) display ads that have been spewed across the web by firms like LowerMyBills. In each case, the ad's spokesperson becomes the unfortunate victim of a brutal Michael Myers attack, after which the ad fades to reveal the "Halloween II" poster. Not even Apple's "PC vs. Macintosh" campaign is spared.


Whether the banners will actually put more butts into seats for the movie is open for debate. But in the meantime, web users will at least get to vicariously fulfill their homicidal anti-display fantasies via the iconic killer. I, for one, hope the monkey meets a much more violent end than a mere punch.

Lori Luechtefeld is principal of strategic content firm Wookit Media and an associate at WIT Strategy. In both roles, she works with a network of media and marketing professionals to devise and fulfill on content strategies that connect...

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