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'The next great Facebook app war'


Deep Focus' Ian Schafer has some pretty bold things to say about Facebook Connect at Ad Age this week. To sum it up, Facebook connect is the battleground for "the next great Facebook app war," he said.

 

Facebook Connect makes it easy for people to add stuff (like restaurant reviews) to their Facebook profiles. Schafer calls this the "holy grail of Facebook marketing success." 

 

I agree. It's pretty slick. And it should provide a reality check for your online efforts.

 

Ask yourself, "what does my business allow people to do online that can be connected to a Facebook news feed?" If the answer is, "well, tons of stuff," lucky you. Your digital efforts are probably keeping up with the times, and your competitors are probably sweating. If the answer is, "I'm not really sure." Your job is going to be a lot harder, and your competitors may be a solid fixture in social networks before you have an angle to play.

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