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Pimp out your Facebook photos, courtesy of Caribou

Pimp out your Facebook photos, courtesy of Caribou Jodi Harris

Caribou Coffee has turned to Facebook to promote its new line of Wild Cooler drinks. 

Created by Colle + McVoy, the coffee chain's new app gives Facebook users the tools to "wild up" any of their photos by adding icons from a library of fun images, including hats, tattoos, mohawks and... the Loch Ness monster. 

As part of the promotion, users can print their wild photos and bring them to any Caribou Coffee for a free Wild Cooler drink.   

When you go for yours, tell 'em Jake sent you.

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. As an independent consultant, Jodi develops strategic content programs and projects for brand, media, and agency clients in the marketing, entertainment,...

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