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Ford goes live on Facebook

Ford broke new ground yesterday by revealing a new vehicle, the 2011 Ford Explorer, on Facebook. Throughout the day, the company hosted live chats and rolled out exclusive photos and videos -- including Ford executive conversations with Dirty Jobs' Mike Rowe, a proud Ford spokesperson. 


The still-live page tells the tale of the day chronologically and, wisely, invites visitors to participate in the launch by entering a sweepstakes and logging on to build their own Ford Explorer.

This is an excellent example of a brand leveraging the strengths of its chosen platform for a campaign, but I'm curious to see where it goes from here. Brand cannot live by Facebook alone.

Stay informed. For more insights into winning brand strategies, attend the iMedia Brand Summit, Sept. 12-15. Request your invitation today.

Lori Luechtefeld is principal of strategic content firm Wookit Media and an associate at WIT Strategy. In both roles, she works with a network of media and marketing professionals to devise and fulfill on content strategies that connect...

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