ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Groupon gets closer to "you-pon"

Groupon gets closer to "you-pon" Jodi Harris
A single, amazing bargain per day. That's how Groupon has established itself in the world of digital deals. And now the crowd-sourcing coupon company is sweetening the deal by letting users tailor the offers they receive by their location.

As described on the company's "Grou-blog-pon", "Instead of a single daily deal across an entire city, Groupon subscribers will begin seeing a different deal personalized to their likes, dislikes, whittling ability, and number of pole-dancing classes needed to reach the medically advised minimum." The new Personal Deals service launched today in Chicago, LA, New York, San Francisco, San Jose, and Seattle, and aims to deliver more relvant deals to site members as they build buying patterns and share information.  

 According to Groupon's founder, Andrew Mason, the new service allows the company to offer more deals for businesses to small, niche, and local businesses, as well as to help address the overwhelming demand from merchants who want to be featured on Groupon.

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. As an independent consultant, Jodi develops strategic content programs and projects for brand, media, and agency clients in the marketing, entertainment,...

View full biography


to leave comments.