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What Means This, To "Go Google"!?

What Means This, To "Go Google"!? John Battelle
Google AppsI thought it meant to search! Apparently, in this context, it means "to drop Microsoft Office and use our software!"

I almost feel like a relic pointing out the obvious, but when I got my latest paper-based Fortune magazine (yes, I do subscribe to a few still), I found the image at left on the back cover.

Long ago, while writing the book, I predicted that Google, long proud of the fact it never had to market its brand, would have to start marketing like a "normal" company. Why? Because while search "markets itself", applications like Picasa won't.

Read more: http://battellemedia.com/#ixzz0utp6xTvd

John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Currently on leave from Graduate School of Journalism at the University of California, Berkeley, Battelle, 40, is...

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