ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Video: Augmented Reality Billboard Makes Times Square Crowds Part of The Action

Video: Augmented Reality Billboard Makes Times Square Crowds Part of The Action Rick Mathieson
[youtube]http://www.youtube.com/watch?v=ON8jLppE9-s[/youtube]Augmented reality is seriously in fashion with this digital billboard for clothing retailer Forever21, from Space150.

The onscreen model on this Time Square billboard shoots images of passersby and even plucks them out of the crowd to make them part of the action. It's not clear how it will help sell clothes, but it does position the brand as cutting edge.

In my new book, THE ON-DEMAND BRAND, I look at how an increasing number of brands are using augmented reality to connect and engage consumes in amazing new ways. This billboard, launched today, is just one example of what is becoming a major trend.

As James Squires, Space150's director of technology, tells FastCompany: "Since it sits above a pedestrianized part of Times Square, we knew there would be big crowds in front of this billboard all day. But people only look at billboards for six seconds on average. We wanted to extend that."

Read more about the initiative, here.


Rick Mathieson is an award-winning writer, author, speaker and frequent media commentator on marketing in the digital age. Heralded as “a strategic marketing expert” by Harvard Business School”s Working Knowledge, his insights on postmodern...

View full biography


to leave comments.