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Creativing :: What Google+ does better, an agency with a Burning Man policy, and what makes Steve Jobs great

Creativing :: What Google+ does better, an agency with a Burning Man policy, and what makes Steve Jobs great Doug Schumacher
Ten links that point towards the future of marketing:

What Makes Steve Jobs So Great? | Co. Design

Kinda have to have something dedicated to Steve Jobs in this week’s Creativing.

Google+: 10 things it does better – CNN.com

While I think G+ has a long road ahead before mass consumer adoption anything close to Facebook, it will almost surely have an impact on future developments at Facebook. And that alone is a good reason to follow it.

Why we have a Burning Man policy – Adam Kleinberg – Traction

Adam shows how the idea of ‘content’ that builds brand personality can come from anywhere. In this case, page 10 of their employee handbook. Love this.

See in 30 Seconds How the Music Industry Changed over 30 Years (Awesome Infographic) – LAUNCH

This is a very simple graphic, but it holds industry-shaking information. If you look at a lot of online-impacted business models (books, movies, software, etc) I’m sure you could see a similar trend.

Google’s Mapping Tools Spawn New Breed of Art Projects | Raw File

I’ve posted on this trend before, but the idea of finding nuggets within Google Street View (GSV) is clearly moving out into different directions. It’s interesting that in the same way photographing real events in real life gives us a broad array of subjects, artists are paralleling that by actually taking picture of GSV images on their computer, to maintain the 3rd party observer status.

On the Media – Download free podcast episodes by WNYC on iTunes

OTM is one of my favorite podcasts, and this segment (Aug 19) has a particularly interesting report on the history of media in America. One bit I didn’t realize is that the mail system was really our first information network, and was set up primarily as a way of distributing information back in the day.

After that story, they talk about the profitability challenges of local media, and report on a recommendation that the military transfer some of their massive marketing budget to local media. Exactly how that would take shape isn’t explained, but the idea of a content-oriented approach is certainly in line with current marketing trends.

CHART OF THE DAY: People Only Want iPads

Sometimes price really doesn’t matter. A chart like this is perhaps the utlimate tribute to Steve Jobs.

How To Calculate Lifetime Value – The Infographic

Lifetime Value (LTV) is going to be a quickly emerging metric for gauging social media investment. This will ultimately impact how much a brand is willing to spend to acquire a new Fan. This post lists several ways to calculate LTV.

Facebook Tries Replacing “Most Recent” with a “Ticker” Real-Time Feed Atop the Chat Sidebar

It’s interesting to see Facebook struggle with the optimal way to present everything going on in people’s social media worlds. Their debate is how to accurately capture an unprecedented amount of information, while determining which of that information is most relevant to the user. This emphasis has always driven Facebook, and their willingness to lay everything on the line in their quest for perfecting that is why they’ve been so successful through so many product changes.

Global Tennis Network API Profile

Interesting to see the idea of open APIs coming to setting up tennis matches. Of course, the big challenge is creating a good UX that actually enables and encourages players to use the data. And that’s a place where any brand in the tennis category could step in a build brand equity and create value for the tennis community.

Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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