PwC also recently released a survey of CEOs, wherein they found that 43% of CEOs say they will "significantly change" their strategies in the next three years to respond to customers' increased use of social media and mobile devices to voice their needs and preferences to companies.
From multiple angles, we are seeing large organizations mobilize significant resources into social media for business purposes.
Last year, our teams at Converseon saw client executives at the VP-level with MBOs focused in social media, and we expect that trend to increase this year. More and more executives are being held accountable for business outcomes through social media, and that is a development that we love to see.
The study by Dr. Barnes says that it, "revisits the Center’s study of Inc. 500 social media usage for the fourth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies."
Chris Boudreaux leads the Management Consulting practice at Converseon, where he helps leading brands to harness the power of social media to meet business objectives through his 18 years of experience in business process design, data integration, and governance. His work has been featured by industry researchers and journalists including Forrester and Gartner, and he founded SocialMediaGovernance.com, the foremost resource on governance in social media. Chris is co-author of The Social Media Management Handbook, and he has helped leading global corporations including Bank of America, Boeing, eBay, IBM, Kodak and Microsoft.
Email Chris Boudreaux