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The New Pepsi Challenge [AUDIO]

The big news this week is that Pepsi has fallen to #3 behind Diet Coke in the fizzy sugar water category. What did they do wrong? What did they do right? What do they have to do to get back on track?



You'll have to listen to find out.

MediaPost named me an OMMA All-Star in 2013, an award given to the three most influential digital creatives in the U.S. each year. I was called one of the Top 25 Most Innovative Marketers in Digital in 2012 by iMedia Connection. In 2014, Traction...

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