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Creativing :: Conan on creativity, content marketing case studies, and how we read iPads

Creativing :: Conan on creativity, content marketing case studies, and how we read iPads Doug Schumacher
The latest in new media marketing strategies and tactics:

Conan O’Brien’s Guide To Creativity | Fast Company



Great read for anyone involved in creative thinking for a career.

Amazon Sells More E-Books Than Paper Ones | Fast Company



The big story here is that the ad-supported Kindle is the top seller. That’s quite a statement, given the book world is probably the most staunch opponent of mixing advertising and content.

Landing Page Basics: Making Your Content Marketing Convert



I like case studies that share conversion data.

Content Marketing Case Studies: 5 Companies that “Get It” [Video]



Highly recommend this 3 minute video. It demonstrates how brands in a range of industries are moving past messages and into engagement.

The History of Advertising on Twitter [INFOGRAPHIC]



What this highlights to me is how little Twitter has really emphasized advertising on their platform.

Official Google Blog: Mining patterns in search data with Google Correlate



I could definitely see this leading to some interesting consumer behavior insights for brands.

DIGIDAY:DAILY – Skimming Over the iPad



This is good information for anyone in the content marketing business. A reminder that a change in medium can mean a required changed in the message. Isn’t there a famous line about that?

Square’s Disruptive New iPad Payments Service Will Replace Cash Registers



Square is definitely in my top 5 ‘companies to watch’. And while enabling mobile credit card payments is great, I think the data they provide merchants is going to be what really pulls customers over from existing merchant accounts.

Groupon Staying Ahead of the Game: Rumored to be in Talks with Foursquare



When a gorilla like Facebook comes into the location-based services fray, it’s interesting to see how the previous leaders in the space respond. Groupon’s trying to work deals through numerous LBS players, which should help them get a quick understanding of where the possible sweet spot is in this market. I still think it will be tough for any of them to beat Facebook, as I see LBS and coupons as more a byproduct of whatever mobile app people use most innately. And that, of course, is Facebook.

The Secret World of Apps | Adweek



While there are a lot of developers complaining about Apple’s app approval process, the real question is, What types of developers are driving app use? That’s what Apple is most certainly gleaning from it’s massive data tracking. And Apple is going to do everything they can to keep those developers and those types of apps in the spotlight. It’s an interesting situation, because while Apple only creates a small sliver of apps, they’re trying to levy their taste on their entire community of developers, for the (supposed) benefit of their customers.

Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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