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Google+ Business Pages: How they Compare to Facebook for Brands

Google+ Business Pages: How they Compare to Facebook for Brands David Clarke








This long-anticipated announcement by Google caused a stir due to the fast adoption of Google+ for individuals and seemingly endless possibilities for advertisers with Google’s robust service offerings.



Google+ Business Pages reflect what works on Facebook and Twitter for brands: they allow users to choose to follow your brand on general terms (similar to Facebook) and/or niche terms through "circles," while also enabling companies to create photo albums and share videos. One feature that promotes user experience on the brand’s Google+ page is the ease of integrating and promoting different social pages, websites and/or microsites.



So how do Google+ business pages compare to Facebook for Brands?



In the near-term, because Facebook already has the users (800 million vs. 40 million for Google+), it will remain as the number one social destination to reach your brand's target audience,



Going forward though, Google+ has significant advantage over Facebook through its existing service mix. Search, Direct Connect, YouTube, Android, Chrome and Gmail can all be integrated within Google+, whereas Facebook's service offerings are rather limited when compared to Google's. For that reason, it's worth paying attention to Google+ for your brand.



My advice would be to create your brand's Google+ page and integrate it into your social-media strategy. Keep a close watch on Google+ as it's still in its early days and it may take some time before consumers utilize this platform as they do Facebook, Twitter and other mainstream social-media channels.



Read more here.

David is the PwC Chief Experience Officer(CXO), a Principal in Digital Services and the Leader of the Experience Center. David combines the best of agency and consultancy to create ideal experiences that transform our world. Since 1996, David has...

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