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Making a statement with a Lego QR code

Bethany Simpson
Making a statement with a Lego QR code Bethany Simpson
I wish QR codes were being used in cooler ways. They have the potential to be very entertaining and sticky. But few companies are doing it right. (Granted, there's not a universal QR code reader. And other problems.)

So... it was fun to find this one at Occupy Wall Street.

(This blog isn't about politics. Frankly, I think the "99%" are living in luxury compared with most of the rest of the world.)

I was walking around NYC last Saturday morning, and came across this guy. I guess Chris has been using Legos for the past month to make the Occupy movement more interesting to kids. And apparently he's been getting some press. (Who doesn't like boring topics like finance and politics brought to life in Legos?)

Chris' project on this cold New York morning was to build a QR code out of Legos. He told me, "I was surprised it worked!" He started from a print out, then built the 25x25 Lego version.

The code links to a Facebook page called "Occupy Lego Land." Here's a closer version, if you want to scan it yourself.

Email me at [email protected] if you see other interesting uses of QR codes...

Bethany Simpson

Bethany has worked with Fortune-1000 executives for 8 years. From 2007 to 2011 she served as director of content development for the Leadership Network, a private online community for C-Level leaders of Fortune-1000 companies and $1B+ organizations.

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