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Creativing :: Funny conversation between bots, Anatomy of a Facebook Fan, and measuring social media

Creativing :: Funny conversation between bots, Anatomy of a Facebook Fan, and measuring social media Doug Schumacher
Ten links that point towards the future of marketing:

Can The Next Instagram/Hipstamatic/Klout/Angry Birds Be Born Within An Agency? | Mobile Inc

I frequently note how many apps could have been developed by agencies or their brands, as content marketing vehicles. Why that isn’t happening more is a big question this blogger taps into.

An awesomely weird conversation between two AI Cleverbots – Shareables

If the world were run by bots (at least today’s version of bots).

7 Sure-fire Ways to Use Content to Connect With Your Audience | Content Marketing Institute

As content becomes the life-source of social media engagement, brands are going to be looking under every nook and cranny of the office to find good stories. Here are some places to look.

Interactive Marketing Spend to Hit $76.6B in 2016 | Digital – Advertising Age

You know what they say: Follow the money. Here’s where it’s going in the ad industry

INFOGRAPHIC: The Anatomy Of A Facebook Fan

A general overview of how Facebook “Likes” spread across Facebook.

GoodGuide’s Transparency Toolbar Tells You When You’re About To Buy Something Toxic | Fast Company

I’ve posted before on how well publishers are going to take to the content marketing game. This is a great example.

Google+ Brand Accounts: What Social Media Managers Want to See

What should you be measuring? This is a good list of what matters from a content performance standpoint. That’s going to be the big emphasis going forward. How to make a brand’s content as impacting as possible.

Pitch Your Ideas to Bed Bath & Beyond & Share The Profits @PSFK

The housewares company’s take on crowdsourcing. While the participants aren’t getting rich, they probably aren’t going to do much else with their ideas. And if they are, then they shouldn’t share them.

5 Ways to Measure Social Media | ClickZ

A good outline of metrics that should be considered for anyone monitoring social media activities.

Amazon continues on its mission to disintermediate publishers — Tech News and Analysis

Very interesting new feature from Amazon, as well as an overview of the self-publishing trend. Both are big shakes of the publishing tree.

Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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