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Digital's daily news (9/14/2011):Yahoo, Microsoft, and AOL announce ad partnership

Digital's daily news (9/14/2011):Yahoo, Microsoft, and AOL announce ad partnership iMedia Editors
Microsoft, AOL, and Yahoo have agreed to begin selling remnant, or "class two," inventory on each other's sites, Peter Kafka reports. "The theory," says Kafka, "is that if, say, AOL has a big order for a certain kind of ad impressions, it will fill it with its own inventory as well as what’s available from Microsoft and Yahoo."

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