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Digital's daily news (9/14/2011):Yahoo, Microsoft, and AOL announce ad partnership

iMedia Editors
Digital's daily news (9/14/2011):Yahoo, Microsoft, and AOL announce ad partnership iMedia Editors
Microsoft, AOL, and Yahoo have agreed to begin selling remnant, or "class two," inventory on each other's sites, Peter Kafka reports. "The theory," says Kafka, "is that if, say, AOL has a big order for a certain kind of ad impressions, it will fill it with its own inventory as well as what’s available from Microsoft and Yahoo."

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iMedia Editors

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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