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Creativing :: Funny new media buzzword dictionary, content marketing case studies, and what Instagram means to Facebook

Creativing :: Funny new media buzzword dictionary, content marketing case studies, and what Instagram means to Facebook Doug Schumacher
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.

New Research: Americans Hate Social Media Promotions



Great point made here, drawing a distinction between companies ‘being social’ and ‘doing social’.



Via @jaybaer

What was it about Instagram that made it worth a $1B acquisition by Facebook?



This is really more about the mobile opportunity Facebook sees, and the value that data will bring to marketers.



Via Via @ckanal

7 Lessons From Content Marketing’s Greatest Hits



As the article says, lately it’s been almost impossible to not read something about the subject of content marketing. So let me add to those odds.



Via @juntajoe

The Digiday Dictionary: What It Really Means



Not sure what all the industry buzz-words ‘really’ mean? This gives you the meaning behind the meaning. (Funny stuff.)



Via @sweissman and @JackMarshall

Wisconsin Cheese Develops Global Following: Case Study



I really like the way they’re working to provide a comprehensive knowledge base on their subject. I’m not sure about spreading the brand across so many properties, as it’s really sub-branding, which always takes more marketing budget than getting a single brand across.

Experiment: “If Anyone Wants to Talk About Anything, Call Me” (or Text If You Prefer)



A human interest story around technology. I like how the writer delves into the fuzzier side of technology. Craig (the aforementioned writer) just joined HuffPo, and it looks like they’re giving him some nice territory to explore.



Via @ckanal

Sponsored Filters? How Facebook Could Monetize Instagram



Another view on what Facebook might do with Instagram.



Via @mcmains1965 and @kheussner

Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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