Great point made here, drawing a distinction between companies ‘being social’ and ‘doing social’.
This is really more about the mobile opportunity Facebook sees, and the value that data will bring to marketers.
Via Via @ckanal
As the article says, lately it’s been almost impossible to not read something about the subject of content marketing. So let me add to those odds.
Not sure what all the industry buzz-words ‘really’ mean? This gives you the meaning behind the meaning. (Funny stuff.)
Via @sweissman and @JackMarshall
I really like the way they’re working to provide a comprehensive knowledge base on their subject. I’m not sure about spreading the brand across so many properties, as it’s really sub-branding, which always takes more marketing budget than getting a single brand across.
A human interest story around technology. I like how the writer delves into the fuzzier side of technology. Craig (the aforementioned writer) just joined HuffPo, and it looks like they’re giving him some nice territory to explore.
Another view on what Facebook might do with Instagram.
Via @mcmains1965 and @kheussner