In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context.
This time out, you'll get some outstanding insights from Jonathan Becher, CMO for softare giant SAP, and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes.
At the heart of the conversation: A new report from ABI Research that by 2017, one quarter of all online sales will come through mobile. Retailers can choose to do what they can to stem this tide, or capitalize on it in powerful ways through the power of SoLoMoCo.
SOCIAL + MOBILE + LOCAL + COMMERCE: MOBILE MARKETING ROUNDTABLE (PT 5)
Also, don't miss:
PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile
PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success
PART 3: Social + Mobile + Local & The Facebook Free-Fall
PART 4: Foursquare's New 'Promoted Updates' & The Race to Make Location Click