Love ‘em or hate ‘em, QR codes were put to some creative use in 2012. And whether they disappear by this time next year as many predict, or morph into something else entirely, they did make a mark, pardon the pun, on several initiatives over the last year.
A look at five favorites:
5. VW’s Creative ‘Crate Code’
You’ll love the payoff (or payload, that is).
4. QR Code Bottles Sell More Beer While Helping Singles Meet at the Bar
QR Codes play Cupid.
3. Heineken Personalized QR Code Stickers Become Ice Breakers at Music Festival
You scan me, I'll scan you.
2. Axe Body Spray Uses QR Codes ‘Peepholes’ for a Mobile+Social Sensation
Drool not included.
1.Retailer’s Shadow-Activated QR Code Boosts Sales 25%
This retailer’s QR code is credited with a 25% increase in lunchtime sales (see video above).