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Top 5 Creative QR Code Campaigns 2012 (Video)

Top 5 Creative QR Code Campaigns 2012 (Video) Rick Mathieson

Love ‘em or hate ‘em, QR codes were put to some creative use in 2012. And whether they disappear by this time next year as many predict, or morph into something else entirely, they did make a mark, pardon the pun, on several initiatives over the last year.

A look at five favorites:

5. VW’s Creative ‘Crate Code’

You’ll love the payoff (or payload, that is).

4. QR Code Bottles Sell More Beer While Helping Singles Meet at the Bar

QR Codes play Cupid.

3. Heineken Personalized QR Code Stickers Become Ice Breakers at Music Festival

You scan me, I'll scan you.

2. Axe Body Spray Uses QR Codes ‘Peepholes’ for a Mobile+Social Sensation

Drool not included.

1.Retailer’s Shadow-Activated QR Code Boosts Sales 25%

This retailer’s QR code is credited with a 25% increase in lunchtime sales (see video above).

Rick Mathieson is an award-winning writer, author, speaker and frequent media commentator on marketing in the digital age. Heralded as “a strategic marketing expert” by Harvard Business School”s Working Knowledge, his insights on postmodern...

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