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Top Ten: Starbucks strikes big on Facebook with social media-specific artwork

Top Ten: Starbucks strikes big on Facebook with social media-specific artwork Doug Schumacher
This post is particularly interesting because it uses brand-generated photography, yet it's not likely something pulled from existing assets like an ad campaign or product shot catalog. With Facebook now a primary channel for brands to connect with their customers, timely, creative and low-cost artwork like this is a smart way to keep the page fresh and -- based on the fan’s reaction -- highly engaging.

Starbucks' groundhog day line: "What if your coffee sees it's shadow today?"



Starbucks' Facebook post using original content



Below is this week's Top Ten. You can click through to see any of the actual posts.



Starbucks' Facebook post featuring original content for social media



Our FREE Top Ten weekly report features the top post from each of the top ten brands on Facebook. You can either sign up or view the complete list of posts in our latest report, featured in the archives on this page.



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Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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