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Creativing :: Why Facebook is hiring ad creatives, 10 creative Timeline examples, and the pizza emergency button

Creativing :: Why Facebook is hiring ad creatives, 10 creative Timeline examples, and the pizza emergency button Doug Schumacher
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.

The $175 Speaker That Lets You Direct Sound Like a Laser Beam

This is one of the best “Blast from the Future” bits I’ve seen in a while. The potential in marketing for this is so over-the-top you have to think that within a few years, pretty much every agency in the country will have tried it, and there will soon be laws against it. But for now, start coming up with ideas. A related awards show category should be here soon.

The Pizza Emergency Button

Brilliant. Need a pizza? Just push this programmed fridge magnet and it’s on the way. Some great thinking out of Dubai that demonstrates that smart marketing knows no borders.

Via @adverblog

Rick Santorum Hit by ‘Klout Bomb’

Whatever you think of hackers of any variety, you have to respect their creativity.

PepsiCo’s Singh: Brand Marketing, Interaction Via Facebook

Good interview with the head of social media for Pepsi. While he’s showing good moderation, I think it’s pretty clear they’re very bullish on Facebook. Also note his clear emphasis on engagement. That’s their big objective, and should be almost everyone else’s, too.

Facebook Gives Comments Permanent Links

This may seem trivial, but it once again demonstrates how Facebook is pushing businesses into creating positive experiences for their Fans. The general tone of this, including speculation over threaded comments — a possible future feature that seems obvious to me — is that it’s all about engagement.

7 New Facebook Changes Impacting Businesses

Facebook has been introducing changes on a number of fronts. This is a good distillation of the biggest changes for page marketers.

Study: 74% Of Respondents More Likely To Buy From Companies With CEO Social Media Engagement

While you can see link between the findings and the sponsor’s business interests, the overwhelming nature of the results speak for themselves.

Via @Robert_Rose

Why Facebook Is Hiring Ad Agency Creatives

While the title sounds like an indication of where Facebook is headed, it takes a turn to be more about the direction people in marketing should be headed.

Via @Aerocles

10 Awesome Examples Of How To Use Facebook Timelines

If you’re in need of some inspiring Facebook creative thinking, this is a great link to check out.

Via @jasonkeath

Phone Lock-Screen App Offers Prime Opportunity for Branding [VIDEO]

If there’s a nook or cranny in our digital lives, ad units will find a way to seep in. That said, many of the biggest press-generating ideas are ones that take advantage of new media units. Like this one.

Via @joe_bunner

Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry. His interactive career began in 1996...

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