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Stephanie Stein
Pinspiration Stephanie Stein

If there is one word to describe me, it’s obsessive. Give me a lemon; I will make lemonade, lemon cookies, and lemon cake! So when a friend told me about Pinterest, I immediately became consumed. The plethora of visual stimuli became a realization of all things I love. If you have not discovered the amusingness of Pinterest, I highly suggest you browse.

Pinterest is a social media community to share collections of things you love. It has become a mix of Twitter, Facebook, and blog sites with its ability to follow fellow Pinterest owners, its connect ability, and the capacity to share what you like with others. What makes Pinterest different than Facebook and Twitter is that it is all via visual dialogue. There aren’t any personal pictures of you and your friends, or a written update of what you did today, but rather organized pictures using a scrapbook approach.

For those crafty individuals, Pinterest is THE place. All of the DIY craft ideas and recipes options, just to name a few, makes sharing ideas easy. It is like creating one big scrapbook and having the ability to share your interests with others. Pinterest is a way of feeding off other’s ideas, which leads to becoming more creative. Pinterest does a great job with its capturing layout. It is overwhelming at first, but then it becomes visually stimulating, and that is when it becomes engaging and eventually addicting.

Advertisers and the media gain their consumers first and foremost through a visual connection. Pinterest has successfully immersed their visual consumers by having all pages organized through images. The ability to “repin” and “like” gives brands free traffic and free advertising via the Pinterest community. The everyday consumer likes things to be easy and accessible, that is what makes Pinterest so appealing.  The photo board aspect of this site gains visual attraction instead of having to read status updates or blog posts. Even when you pin a certain picture to your photo board, it will display who originally pinned it and what site it was pinned from, again, giving you free traffic and advertisement. What a perfect way to advertise than through pictures themselves. Who thought it would be that simple to obtain someone’s attention and become so thoroughly engaged?

I think Pinterest is the most creative social media development we have seen so far and I am sure that it is just the beginning of what’s to come. It is a great medium for creative individuals especially in this day and age of DIY projects and trying things on a budget. Pinterest creates a community of sharing easy and affordable ideas through a series of pictures.  Therefore, a lot of us crafty folks are intrigued by the infinite new ideas. It’s like having one website full of a million new ideas. One can learn from this conventional idea that everyone likes visual dialogue, and I don’t think I am far off for assuming that more consumers are visual learners.

I have officially given in and succumbed to the popularity of Pinterest. Therefore, my thoughts are bias, but if you are a fellow Pinterest lover, you have no choice but to agree.
Stephanie Stein

I am originally from a northwest suburb of Chicago, Illinois. I love how encompassed I have become in all the creativity California has to offer. Seeing how organized I am, the perfection and cleanliness of graphic design really speaks to me. I am...

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